How Big Companies can be Hypocrites about Diversity

Can we trust big companies are saying the truth, or are they being hypocrites? We can say that the human race is somehow evolving and leaving behind discriminatory practices. Or at least some are trying to. And this reflects on the market. More and more, companies around the world are being called out on big problems, involving racism, social injustice, gender inequalities, and even false advertising. But how can we know what changes are real and what are fake? From Ford Motors to Facebook, many companies talk the talk but do not walk the walk.

The rise of Black Lives Matter protests is exposing societies’ crooked and oppressive ways, bringing discussions about systemic and structural racism out in the open. It’s a problem that can’t be fixed with empty promises and window dressing. Trying to solve deep problems isn’t easy and is a sort of “all hands on deck” type of situation. But it’s no longer an option for companies around the world to ignore these issues. That’s when the hypocrisy comes in.

Facebook, Amazon, Ford Motor Company, Spotify, Google, are a few examples of big companies that took a stand against racial inequality on their social media. Most of them also donated money to help the cause. They publicly acknowledged that a change has to be made. It is a start. But it means nothing if this change doesn’t happen inside the company itself.

Today I intend to expose a little bit about Facebook and Amazon’s diversity policies and actions. You can make your own conclusions.

We stand against racism and in support of the Black community and all those fighting for equality and justice every single day.”Facebook

Mark Zuckerberg wrote on his personal Facebook page: “To help in this fight, I know Facebook needs to do more to support equality and safety.” 

In Facebook’s business page, it claims some actions the company is making to fight inequalities. But it mostly revolves around funding. Of course money is important, but changes regarding the companies structure are ignored. They also promised to build a more inclusive workforce by 2023. They aim for 50% of the workforce to be from underrepresented communities. Also working to double the number of Black and Latino employees in the same timeframe.

But in reality, in the most recent FB Diversity Report, White people take up 41% of all roles, Followed by Asians with 44%, Hispanics with 6.3%, Black people with 3.9% and Native Americans with 0.4%. An even though it may seem that Asians are taking benefit in this current situation, White people take 63% of leadership roles in Facebook, reducing only 10% since 2014. Well, can you see the difference between the promises and ACTUAL reality?

Another problem FB employees talk about is leadership opportunities. Even though the company started hiring more people of color, it still doesn’t give them the opportunity to grow and occupy more important roles.  Former Facebook employees filled a complaint with with the Equal Employment Opportunity Commission trying to bring justice for the community. Read more about this case here.

Another big company: Amazon.

Facial recognition technology and police. Hypocrisy or not?

Amazon is also investing in this type of propaganda creating a “Diversity and Inclusion” page on their website. They also made some tweets talking about police abuse and the brutal treatment black Americans are forced to live with. What Amazon didn’t expect, is that it would backfire.

Amazon fabricated and sold technology that supports police abuse towards the Black population. In a 2018 study of Amazon’s Rekognition technology, the  American Civil Liberties Union (ACLU) found people of color were falsely matched at a high rate. Matt Cagle, an attorney for the ACLU of Northern California, called Amazon’s support for racial justice “utterly hypocritical.” Only in June of 2020, Amazon halted selling this technology to the police for one year. And in May of 2021, they extended the pause until further notice.

The ACLU admits that Amazon stopped selling this technology, is a start. But the US government has to “end its use by law enforcement entirely, regardless which company is selling it.” In previous posts, AI Theology talked about bias on facial recognition and algorithmic injustice.

What about Amazon’s workforce?

Another problem Amazon faces is in their workforce. At first sight, white people occupy only 32% of their entire workforce. But it means nothing since the best paid jobs belong to them. Corporate employees are composed of: 47% White, 34% Asian, 7% Black, 7% Latinos, 3% Multiracial, and 0.5% Native Americans. The numbers continue reducing drastically when you look at senior leaders that are composed of: 70% White, 20% Asian, 3,8% Black, 3,9% Latinos, 1.4% Multiracial and 0.2% Native Americans. You can find this data in this link.

What these numbers show us is that minorities are under represented in Amazon’s leadership ranks . Especially in the best paid and more influential roles. We need to be alert when big companies say their roles are equally distributed. Sometimes the hypocrisy is there. The roles may be equal, but the pay isn’t.

What can you do against these big companies actions?

So if the companies aren’t practicing what they preach, how can we change that?

Numbers show that public pressure can spark change. We should learn not to only applaud well built statements but demand concrete actions, exposing hypocrisy. We need to call on large companies to address the structural racism that denies opportunities from capable and innovative people of color. 

Consultant Monica Hawkins believes that executives struggle to raise diversity in senior management mostly because they don’t understand minorities. She believes that leaders need to expand their social and business circles, referrals are a key source of important hires as she mentioned in Reuters.

Another take that companies could consider taking is, instead of only making generic affirmations, they could put out campaigns recognizing their own flaws and challenges and what they are doing to change that reality. This type of action can not only improve the company’s rating but also press other companies to change as well. 

It’s also important that companies keep showing their workforce diversity numbers publicly. That way, we can keep track of changes and see whether they are actually working to improve from the inside.

In other words, does the company talk openly about inequalities? That’s nice. Does it make donations to help social justice organizations? Great. But it’s not enough, not anymore. Inequalities don’t exist just because of financial problems. For companies to thrive and continue alive in the future, they need to start creating an effective plan on how to change their own reality.  

Theology of Hope Re-Imagined – From Politics to Technology

In part 1, I introduced Moltmann’s theology of hope and its origins. In part 2, I explored one of its main offshoots, theology of liberation. There, I also posed the question whether the avenue for liberation may be shifting from politics to technology. In this blog, I will probe this question further by showing the growing global impact of technocapitalism in our time.

What is Technology?

Ever since the first human chiseled a rock to make a tool, we have been in the business of developing and using technology. Recently, technology has come to mean digital gadgets. Yet in a broader sense, technology is much more than that. Every time we extend ourselves into nature’s resources to accomplish a task, we are using technology. Therefore, it is an inescapable part of our reality as human beings. It is also what separates us from other species.

Technology is not only an integral part of the human experience, but is also infused with purpose and ideology. They possess a telos, an ideal that is shaping us into. Unfortunately, we tend to treat technology as neutral means to an end. This thinking supports an illusion that we can use technology without being transformed by it. As technologies cross into the human body, the boundaries between “natural” and “artificial” become blurry. The extension of ourselves becomes part of ourselves.

Furthermore, technology is also an expression of ourselves. They express social and cultural ideals while also perpetuating beliefs. As technologies advance into every aspect of our lives, we start seeing it as the solution to all of our problems. They are no longer tools for accomplishing tasks but are becoming full-blown solutions to existential questions. You add capitalism to that and now every problem becomes a market for a new gadget or app.

The Rise of Techno-Capitalism

The growing influence of technology companies in the last decade is undeniable. Just think of how many smart phones are sold every day in the world. Yet, the extent and speed of this rise is rarely understood. The animation below illustrates this trajectory by showing how the top ranked global brands have changed in this decade. The fact that only one tech company was in the top 5 in 2010 while now they occupy all five spots is mind boggling.

Late 2010 was when I got my first iPhone. Now, that iPhone 4 is what my kids use for playing music so they can sleep. Yet, the proliferation of smart phones and tablets in this decade is only one piece of the puzzle. Less apparent is how the digital economy has disrupted so many industries such as retail, financial services and automobiles. The impact is so pervasive that in 2017, Forbes declared that all companies are now technology companies. That means, businesses will live and die based on their ability to successfully incorporate emerging technologies into their operations. Data is the new oil and code its most effective drilling technique.

The business avatars are betting that technology will take them to a profitable future. It remains to be seen whether consumers will prove their bets right. Even so, what we are undergoing right now is nothing short of a revolution. One that will likely re-organize how we work, live and play. This becomes even more prescient when one considers the potential that AI (Artificial Intelligence), VR/AR (Virtual/Augmented Reality) and IOT (Internet of Things) bring to the table. This is not just the end of a business cycle but the beginning of a whole new era.

Technology and Politics

With that said, the future promised by Silicon Valley may never materialize. The currents of technological optimism have met a wave of nationalism in politics. While not diametrically opposed, these trends tend to go in opposite directions. The rise of protectionism in trade, restrictive immigration policies and increased geopolitical tensions all threaten the advance of technology which depends on a global ecosystem of collaboration and knowledge sharing.

That’s why, when I say that the avenue of liberation is moving from politics to technology, that does not imply that politics will be inconsequential. It just means that working for change may be less about changing policy and more about creating social technologies of liberation. This work will be political in that it will challenge power structures but they may not flow through the halls of government as they did in the last century.

Furthermore, it means that any vision of liberation that does not take into account the impact of technology is simply inadequate to address our current historical moment. This is where current political movements of the left and the right (in the United States) miss the point. The first remains focused on identity politics while the latter insists on perpetuating an outdated vision of 20th century capitalism. Both fail to address the disruptive yet transformative power of technology.

Hence, a new theological vision of liberation must take an alternative path. It must speak through the left and right political dichotomy while also critically confronting the vision of a technocapitalistic future. This is what I want to address in the next blog.