Can we trust big companies are saying the truth, or are they being hypocrites? We can say that the human race is somehow evolving and leaving behind discriminatory practices. Or at least some are trying to. And this reflects on the market. More and more, companies around the world are being called out on big problems, involving racism, social injustice, gender inequalities, and even false advertising. But how can we know what changes are real and what are fake? From Ford Motors to Facebook, many companies talk the talk but do not walk the walk.
The rise of Black Lives Matter protests is exposing societies’ crooked and oppressive ways, bringing discussions about systemic and structural racism out in the open. It’s a problem that can’t be fixed with empty promises and window dressing. Trying to solve deep problems isn’t easy and is a sort of “all hands on deck” type of situation. But it’s no longer an option for companies around the world to ignore these issues. That’s when the hypocrisy comes in.
Facebook, Amazon, Ford Motor Company, Spotify, Google, are a few examples of big companies that took a stand against racial inequality on their social media. Most of them also donated money to help the cause. They publicly acknowledged that a change has to be made. It is a start. But it means nothing if this change doesn’t happen inside the company itself.
Today I intend to expose a little bit about Facebook and Amazon’s diversity policies and actions. You can make your own conclusions.
“We stand against racism and in support of the Black community and all those fighting for equality and justice every single day.” –Facebook
Mark Zuckerberg wrote on his personal Facebook page: “To help in this fight, I know Facebook needs to do more to support equality and safety.”
In Facebook’s business page, it claims some actions the company is making to fight inequalities. But it mostly revolves around funding. Of course money is important, but changes regarding the companies structure are ignored. They also promised to build a more inclusive workforce by 2023. They aim for 50% of the workforce to be from underrepresented communities. Also working to double the number of Black and Latino employees in the same timeframe.
But in reality, in the most recent FB Diversity Report, White people take up 41% of all roles, Followed by Asians with 44%, Hispanics with 6.3%, Black people with 3.9% and Native Americans with 0.4%. An even though it may seem that Asians are taking benefit in this current situation, White people take 63% of leadership roles in Facebook, reducing only 10% since 2014. Well, can you see the difference between the promises and ACTUAL reality?
Another problem FB employees talk about is leadership opportunities. Even though the company started hiring more people of color, it still doesn’t give them the opportunity to grow and occupy more important roles. Former Facebook employees filled a complaint with with the Equal Employment Opportunity Commission trying to bring justice for the community. Read more about this case here.
Another big company: Amazon.
Facial recognition technology and police. Hypocrisy or not?
Amazon is also investing in this type of propaganda creating a “Diversity and Inclusion” page on their website. They also made some tweets talking about police abuse and the brutal treatment black Americans are forced to live with. What Amazon didn’t expect, is that it would backfire.
Amazon fabricated and sold technology that supports police abuse towards the Black population. In a 2018 study of Amazon’s Rekognition technology, the American Civil Liberties Union (ACLU) found people of color were falsely matched at a high rate. Matt Cagle, an attorney for the ACLU of Northern California, called Amazon’s support for racial justice “utterly hypocritical.” Only in June of 2020, Amazon halted selling this technology to the police for one year. And in May of 2021, they extended the pause until further notice.
The ACLU admits that Amazon stopped selling this technology, is a start. But the US government has to “end its use by law enforcement entirely, regardless which company is selling it.” In previous posts, AI Theology talked about bias on facial recognition and algorithmic injustice.
What about Amazon’s workforce?
Another problem Amazon faces is in their workforce. At first sight, white people occupy only 32% of their entire workforce. But it means nothing since the best paid jobs belong to them. Corporate employees are composed of: 47% White, 34% Asian, 7% Black, 7% Latinos, 3% Multiracial, and 0.5% Native Americans. The numbers continue reducing drastically when you look at senior leaders that are composed of: 70% White, 20% Asian, 3,8% Black, 3,9% Latinos, 1.4% Multiracial and 0.2% Native Americans. You can find this data in this link.
What these numbers show us is that minorities are under represented in Amazon’s leadership ranks . Especially in the best paid and more influential roles. We need to be alert when big companies say their roles are equally distributed. Sometimes the hypocrisy is there. The roles may be equal, but the pay isn’t.
What can you do against these big companies actions?
So if the companies aren’t practicing what they preach, how can we change that?
Numbers show that public pressure can spark change. We should learn not to only applaud well built statements but demand concrete actions, exposing hypocrisy. We need to call on large companies to address the structural racism that denies opportunities from capable and innovative people of color.
Consultant Monica Hawkins believes that executives struggle to raise diversity in senior management mostly because they don’t understand minorities. She believes that leaders need to expand their social and business circles, referrals are a key source of important hires as she mentioned in Reuters.
Another take that companies could consider taking is, instead of only making generic affirmations, they could put out campaigns recognizing their own flaws and challenges and what they are doing to change that reality. This type of action can not only improve the company’s rating but also press other companies to change as well.
It’s also important that companies keep showing their workforce diversity numbers publicly. That way, we can keep track of changes and see whether they are actually working to improve from the inside.
In other words, does the company talk openly about inequalities? That’s nice. Does it make donations to help social justice organizations? Great. But it’s not enough, not anymore. Inequalities don’t exist just because of financial problems. For companies to thrive and continue alive in the future, they need to start creating an effective plan on how to change their own reality.
