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Can we trust big companies are saying the truth, or are they being hypocrites? We can say that the human race is somehow evolving and leaving behind discriminatory practices. Or at least some are trying to. And this reflects on the market. More and more, companies around the world are being called out on big problems, involving racism, social injustice, gender inequalities, and even false advertising. But how can we know what changes are real and what are fake? From Ford Motors to Facebook, many companies talk the talk but do not walk the walk.

The rise of Black Lives Matter protests is exposing societies’ crooked and oppressive ways, bringing discussions about systemic and structural racism out in the open. It’s a problem that can’t be fixed with empty promises and window dressing. Trying to solve deep problems isn’t easy and is a sort of “all hands on deck” type of situation. But it’s no longer an option for companies around the world to ignore these issues. That’s when the hypocrisy comes in.

Facebook, Amazon, Ford Motor Company, Spotify, Google, are a few examples of big companies that took a stand against racial inequality on their social media. Most of them also donated money to help the cause. They publicly acknowledged that a change has to be made. It is a start. But it means nothing if this change doesn’t happen inside the company itself.

Today I intend to expose a little bit about Facebook and Amazon’s diversity policies and actions. You can make your own conclusions.

“We stand against racism and in support of the Black community and all those fighting for equality and justice every single day.” –Facebook

Mark Zuckerberg wrote on his personal Facebook page: “To help in this fight, I know Facebook needs to do more to support equality and safety.”

In Facebook’s business page, it claims some actions the company is making to fight inequalities. But it mostly revolves around funding. Of course money is important, but changes regarding the companies structure are ignored. They also promised to build a more inclusive workforce by 2023. They aim for 50% of the workforce to be from underrepresented communities. Also working to double the number of Black and Latino employees in the same timeframe.

But in reality, in the most recent FB Diversity Report, White people take up 41% of all roles, Followed by Asians with 44%, Hispanics with 6.3%, Black people with 3.9% and Native Americans with 0.4%. An even though it may seem that Asians are taking benefit in this current situation, White people take 63% of leadership roles in Facebook, reducing only 10% since 2014. Well, can you see the difference between the promises and ACTUAL reality?

Another problem FB employees talk about is leadership opportunities. Even though the company started hiring more people of color, it still doesn’t give them the opportunity to grow and occupy more important roles. Former Facebook employees filled a complaint with with the Equal Employment Opportunity Commission trying to bring justice for the community. Read more about this case here.

Another big company: Amazon.

Facial recognition technology and police. Hypocrisy or not?

Amazon is also investing in this type of propaganda creating a “Diversity and Inclusion” page on their website. They also made some tweets talking about police abuse and the brutal treatment black Americans are forced to live with. What Amazon didn’t expect, is that it would backfire.

Amazon fabricated and sold technology that supports police abuse towards the Black population. In a 2018 study of Amazon’s Rekognition technology, the American Civil Liberties Union (ACLU) found people of color were falsely matched at a high rate. Matt Cagle, an attorney for the ACLU of Northern California, called Amazon’s support for racial justice “utterly hypocritical.” Only in June of 2020, Amazon halted selling this technology to the police for one year. And in May of 2021, they extended the pause until further notice.

The ACLU admits that Amazon stopped selling this technology, is a start. But the US government has to “end its use by law enforcement entirely, regardless which company is selling it.” In previous posts, AI Theology talked about bias on facial recognition and algorithmic injustice.

What about Amazon’s workforce?

Another problem Amazon faces is in their workforce. At first sight, white people occupy only 32% of their entire workforce. But it means nothing since the best paid jobs belong to them. Corporate employees are composed of: 47% White, 34% Asian, 7% Black, 7% Latinos, 3% Multiracial, and 0.5% Native Americans. The numbers continue reducing drastically when you look at senior leaders that are composed of: 70% White, 20% Asian, 3,8% Black, 3,9% Latinos, 1.4% Multiracial and 0.2% Native Americans. You can find this data in this link.

What these numbers show us is that minorities are under represented in Amazon’s leadership ranks . Especially in the best paid and more influential roles. We need to be alert when big companies say their roles are equally distributed. Sometimes the hypocrisy is there. The roles may be equal, but the pay isn’t.

What can you do against these big companies actions?

So if the companies aren’t practicing what they preach, how can we change that?

Numbers show that public pressure can spark change. We should learn not to only applaud well built statements but demand concrete actions, exposing hypocrisy. We need to call on large companies to address the structural racism that denies opportunities from capable and innovative people of color.

Consultant Monica Hawkins believes that executives struggle to raise diversity in senior management mostly because they don’t understand minorities. She believes that leaders need to expand their social and business circles, referrals are a key source of important hires as she mentioned in Reuters.

Another take that companies could consider taking is, instead of only making generic affirmations, they could put out campaigns recognizing their own flaws and challenges and what they are doing to change that reality. This type of action can not only improve the company’s rating but also press other companies to change as well.

It’s also important that companies keep showing their workforce diversity numbers publicly. That way, we can keep track of changes and see whether they are actually working to improve from the inside.

In other words, does the company talk openly about inequalities? That’s nice. Does it make donations to help social justice organizations? Great. But it’s not enough, not anymore. Inequalities don’t exist just because of financial problems. For companies to thrive and continue alive in the future, they need to start creating an effective plan on how to change their own reality.

In the previous blog, I talked about upcoming changes to US AI policy with a new administration. Part of that change is a renewed focus on harnessing this technology for sustainability. Here I will showcase an example of green tech – how machine learning models are helping researchers detect illegal logging and burning in the vast Amazon rainforest. This is an exciting development and one more example of how AI can work for good.

The problem

Imagining trying to patrol an area nearly the size of the lower 48 states of dense rainforest! It is as the proverbial saying goes: finding needle in a haystack. The only way to to catch illegal activity is to find ways to narrow the surveilling area. Doing so gives you the best chances to use your limited resources of law enforcement wisely. Yet, how can that be done?

How do illegal logging and burning happen in the Amazon? Are there any patterns that could help narrow the search? Fortunately, there is. A common trait for them is happening near a road. In fact, 95% of them occur within 6 miles from a road or a river. These activities require equipment that must be transported through dense jungle. For logging, lumber must be transported so it can be traded. The only way to do that is either through waterways or dirt roads. Hence, tracking and locating illegal roads go along way to honing in areas of possible illegal activity.

While authorities had records for the government-built roads, no one knew the extent of the illegal network of roads in the Amazon. To attack the problem, enforcing agencies needed richer maps that could spot this unofficial web. Only then could they start to focus resources around these roads. Voila, there you have, green tech working for preserving rather than destroying the environment.

An Ingenious solution

In order to solve this problem, Scientist from Imazon (Amazon’s Institute of Humans and the Environment) went to work in a search for ways to detect these roads. Fortunately, by carefully studying satellite imagery they could manually trace these additional roads. In 2016 they completed this initial heroic but rather tedious work. The new estimate was now 13 times the size of the original! Now they had something to work with.

Once the initial tracing was complete, it became clear updating it manually would be an impossible task. These roads could spring up overnight as loggers and ranchers worked to evade monitoring. That is when they turned to computer vision to see if it could detect new roads. The initial manual work became the training dataset that taught the algorithm how to detect these roads from the satellite images. In supervised learning, one must first have a collection of data that shows the actual target (labels) to the algorithm (i.e: an algorithm to recognize cats must first be fed with millions of Youtube videos of cats to work).

The result was impressive. At first, the model achieved 70% accuracy and with some additional processing on top, it increased to 90%. The research team presented their results in the latest meeting of the American Geophysical Union. They also plan to share their model with neighboring countries so they can use it for their enforcement of the Amazon in areas outside Brazil.

Reflection

Algorithms can be effective allies in the fight for preserving the environment. As the example of Imazon shows, it takes some ingenuity, hard work, and planning to make that happen. While a lot of discussions around AI quickly devolve into cliches of “machines replacing humans”, this example shows how it can augment human problem-solving abilities. It took a person to connect the dots between the potential of AI for solving a particular problem. Indeed the real future of AI may be in green tech.

In this blog and in our FB community we seek to challenge, question and re-imagine how technologies like AI can empower human flourishing. Yet, this is not limited to humans but to the whole ecosystem we inhabit. If algorithms are to fulfill their promise, then they must be relevant in sustainability.

How is your work making life more sustainable on this planet?

Tag: Amazon

How Big Companies can be Hypocrites about Diversity